Brand and press
Everything you need to talk about Avisame: logo, colours, typography, tone of voice, photos and printed pieces. Use them freely to tell people what we do.
What Avisame is
Avisame is a device you plug in at home that recognises the important sounds: the doorbell, knocks on the door, smoke and gas alarms, a baby crying and more. When one goes off, it alerts the phone of everyone in the house and flashes the smart lights they already have. It has a panic button that alerts the whole family.
It's for deaf and hard-of-hearing people and their families, and for anyone with elderly parents: even if they don't use a phone, the lights tell them, and their family finds out if something serious happens. It's made in Argentina.
avisame.cc — captions for your home
Logo
A speech bubble with “cc”, as in closed captions: Avisame puts captions on your home. Leave space around it, and don't stretch it, recolour it or add effects.
- Icon, transparent background PNG 2048 × 2048
- Icon on a dark background (social media) PNG 2048 × 2048
- Icon SVG
- Wordmark for light backgrounds PNG 400 px
- Wordmark for dark backgrounds PNG 400 px
- Wordmark SVG
- Sharing image PNG 1200 × 630
Colours
#4ea1ff
Main colour: the logo's bubble, “.cc”, buttons and links.
#0b0f14
Dark background, and the wordmark's text on a light background.
#f3f6fa
Page background in light mode.
#ffffff
The “cc” letters in the bubble, and text on a dark background.
#35d07f
All good: online, ready, confirmed.
#ffb020
Attention: something to check.
#ff5c6c
Urgent: smoke and gas alarms, panic button.
Typography
The wordmark uses Segoe UI bold (800), with “.cc” in blue. On the web we use each device's system font (Segoe UI, San Francisco, Roboto): clear and familiar. For graphic pieces, any simple, highly legible sans serif works.
Tone of voice
- Warm and simple, the way a family member would talk. In Argentina, with voseo: “enchufalo”, “te avisa”.
- Short, concrete sentences: what happens, who finds out and what to do.
- We talk about deaf and hard-of-hearing people with respect, never pity: Avisame gives independence and peace of mind.
- The device is the one that listens. We never ask readers to listen, nor point out what they can't hear: we say “it alerts you”, “you see it in the lights”, “Play”.
- No fear or made-up urgency, and no promises the product doesn't keep.
Product photos
Printed pieces
- Box stickers PDF
- Promotional stickers PDF
- Editable stickers, for designers SVG (ZIP)
- Pocket guide PDF
Contact
- WhatsApp (sales and support): +54 9 11 3191-2597
- Instagram: @avisame.cc
- Email: ayuda@avisame.cc
- About us